Coaching can provide leaders with many benefits to enhance performance, develop new skills and overcome obstacles. Through a coach/leader partnership, a coaching engagement can provide support in the following areas:

  • Accelerating the learning curve to achieve success earlier in a new role
  • Enhancing leadership behaviors in the organization
  • Building meaningful and trusting relationships to collaborate more effectively with senior leaders, peers and team members
  • Improving performance and team effectiveness
  • Creating vision and employee engagement
  • Managing and embracing change
  • Making decisions and taking risks
  • Improving overall leadership brand

Some of the benefits of having an executive coach:

  • Reduce the time between efforts and gains
  • Gain buy-in and support from team members, peers and leaders
  • Improve leadership strategy and overall performance to drive business results
  • Make life and business more meaningful
  • Balance personal and professional lives

Ashley takes a behavioral change and results-oriented approach to coaching leaders to be their best when achieving professional and business goals. The behavioral change model used includes the following steps:

Step 1: Establish Coaching Relationship
The coach and leader will create a confidential and safe environment to share information, discuss roles and responsibilities and establish rapport.

Step 2: Assess Current Behaviors
The coach and leader will discuss current behaviors through open dialogue, assessment tools, interviews and observations.

Step 3: Identify Desired Outcomes
The coach and leader agree on professional and business goals based on leadership gaps or barriers. An individual development plan to achieve 1-2 SMART goals and a timeline are created to obtain results.

Step 4: Coaching and Action Planning
An action plan is created and agreed upon by the coach and leader, and will include specific action assignments to apply new behaviors. Ongoing coaching and feedback will be provided to support the leader as he/she increases self-awareness, applies new behaviors, and overcomes challenges to meet goals.

Step 5: Apply and Adapt New Behaviors
The leader will apply new behaviors and discuss outcomes with the coach. The coach helps the leader take in and process his/her experiences, the feedback he/she receives from others, and make meaning of the information in a personal, introspective way.

Step 6: Sustain Ongoing Success
The coach and leader will measure and discuss the leader’s growth, new insight and applied behaviors and determine next steps.

Individual Executive Coaching Packages

The best results for the client occur when the coach and client meet two to three times a month for a 6-8 month period. During that time, an individual development plan will be customized and implemented by the leader.

Tools to gain additional insight into the client’s leadership style, self-awareness, strengths and areas for development will be leveraged and include any of the following depending on the leader and the goals of the partnership.

Coaching conversations can take place face to face or virtually through video and/or tele-conferencing. It is recommended the initial conversation is face to face.


  • A defined individual onboarding plan with deliverables and desired outcomes, agreed upon by the coach and the client
  • Ongoing coaching discussions to 1) assess current behaviors, 2) desired outcomes, and 3) leadership behaviors to adapt and apply in the new role
  • Planned action assignments and supplementary reading based on leadership needs derived from coaching conversations
  • Applying new behaviors incorporated in the individual onboarding plan

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